ABOUT TRU IDENTITY LABEL
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Not Just A BEAUTY BRAND but
a Overall LIFESTYLE.
Over the years, hair has maintained its own TRU IDENTITY as it produces different expressive personalities for ourselves on a daily basis. On a journey of self-love, founder of TRU IDENTITY, Jaelah Turner, fought through tribulations and adversity to gain enlightenment of the significance of finding & living your truth. Prior to her best friend passing away, Jaelah became influenced by her friend taking the initiative on the road of self-fulfillment. Her passion for what she contributes to the beauty and hair industry has gained recognition over the years. With the motivation and encouragement of her
beloved grandmother, Jaelah sets an example for those who doubt their own power and self-determination to take action for what they are passionate about. TRU IDENTITY fosters the core values on what it means to embrace your authentic identity that can be shown vividly through various ranges of hair styles. The overall mission is for one to feel as their true self despite the interchangeable personalities. TRU Identity Label is not only a beauty brand but also an all-around LIFESTYLE.